Why Alive Heated Fitness Was Created | Our Story

I’ve always believed that life has a funny way of reminding us what really matters. Sometimes it’s gentle. Sometimes it’s loud. And sometimes, it breaks you open so much that you can’t help but make different choices for yourself - because you understand life’s fragility.

I often get asked why Alive Heated Fitness was created - and honestly, it came from that place.

A few years ago, my world shifted forever when I lost my sister in a tragic hiking accident. In an instant, everything I thought was certain - my career, my goals, my version of “success” - stopped making sense. The noise of the world fell away, and what was left was this quiet but undeniable truth: we only get one life. And it’s far too short to live disconnected from what makes us feel alive.

At the time, I was working as a corporate headhunter - high energy, high pressure, always on. From the outside, it looked like I had everything figured out. But inside, my body was screaming at me to slow down. I’d spent years chasing achievement and control, often at the expense of my own wellbeing. Like so many, I’ve walked the difficult road of body image struggles and eating disorders - battles that still whisper from time to time.

Those experiences taught me how vulnerable the fitness space can be - and how deeply we need places where movement feels safe again. That’s how Alive. began: a space to breathe, move, and remember that our bodies aren’t projects to fix - they’re homes to return to.

And then came Rich - my life partner and now the other half of Alive. Meeting him reminded me that life isn’t just about surviving - it’s about loving fully. Together, we built a studio that celebrates movement, connection, and community.

Alive. has since grown into something bigger than us - a living, breathing space where people can rediscover what it truly means to live well.

If you’ve ever felt the weight of doing it all, of not being enough, or of losing your sense of self along the way - I see you. Alive Heated Fitness was created for you. It’s not about being perfect; it’s about being present.

With love,

Amy 🤍

Alive Heated Fitness Founders Amy & Rich being funny in a pose behind the feature ball wall